knowledge center
Capture Customer Hearts with Diamonds: Effective Digital Marketing Strategies for Retailers
In today’s digital world, B2C diamond retailers require a robust online presence to captivate potential customers. This guide explores impactful strategies leveraging social media, content
More Than Diamonds: Finding Brilliance at Nice Diamonds
Nice Diamonds isn’t just a company that deals in diamonds; it’s a family where passion polishes potential, and every facet of our work reflects the
The Ultimate guide to Diamond Certification
We’ve all heard that a diamond lasts forever, but what is the secret behind their everlasting appeal? The answer lies within the world of diamond
The world’s most expensive diamond jewellery
Here are some of the most expensive diamond jewellery pieces ever sold at auctions: These stunning diamond jewellery pieces are not only beautiful but also
7 tips for using your smartphone in jewellery photography
Generating high quality visuals of diamond jewellery using a smartphone can be challenging, but it is possible with the right techniques and tools. Here are
6 ways of selling jewellery online
Retailers must sell their jewellery online because it allows them to reach a wider audience, increase their sales potential, and reduce their overhead costs. With
Global History of Diamond Jewellery
Diamonds have been admired for centuries for their beauty and value. Here is a brief history of diamond jewelry: Today, diamonds continue to be highly
12 ways to increase footfall in your diamond jewellery store
There are several strategies that can be used to increase footfall in a retail jewellery store. Here are a few suggestions:Here are some ways to
India: leader in today’s diamond business
India has played a significant role in the global diamond trade for centuries. Here are some key facts about India’s role in the diamond industry:
What is HUID?
What is the meaning of HUID in the Indian jewellery business and what is its importance?HUID stands for Hallmark Unique Identification Number, which is a
Indian History of diamond jewellery
Diamond jewellery has been an integral part of Indian culture for centuries. Here’s a brief history of diamond jewellery in India: Ancient India: Diamonds were
5 technology trends every jewellery retailer must watch out for!
It is 2023 and the technology adoption in the world is growing fast. Nice Diamonds brings you some latest technology trends in the world of
Product Care
There are 2 ways in which you have to take care of your jewellery. Let’s go through the care you have to take pre-purchase and
Diamond Regulatory Bodies And Other Organizations
Diamond Producers Association Formed by 8 leading diamond mining companies of the world in 2015, Diamond Producers Association (DPA) exists to maintain consumer demand and
Diamond Discovery
4 words are responsible for convincing all women that they need to be proposed with nothing less than a diamond ring – “A diamond is