It is 2023 and the technology adoption in the world is growing fast. Nice Diamonds brings you some latest technology trends in the world of jewellery retail that you must pay attention to.
Social media
With almost 45 crore people actively using Facebook in India, social media provides a profitable way to promote a retail business. The rise of the internet and social media in the early 2000s gave rise to several opportunities for retailers to market their products.
An increasing number of retailers are now adopting social media like Facebook, Instagram and even their own websites. This has not only enabled them to reach a wider audience but also target their audience accurately. Over time the user experience of social media applications has become easier and now anyone can launch an advertising campaign within the desired budget.
Your own website
According to a report by a leading research firm, 1 billion people will own a smartphone in India by 2024. With increasing internet penetration; retailers can maintain their own website and provide a digital storefront. The website can be used to put out pictures and videos of jewellery, lead generation forms, festive promotions.
By tracking user behaviour on the website, one can build a solid sales funnel.The advantages of using a website for your own business are limitless.
Customer relationship management (CRM)
A customer relationship management software is a business software used by businesses to store data about their customers, their past purchases, ongoing orders and other details. With a powerful CRM system, you can gather information about your customer base and use the data to sell more, market better, and grow your business effectively.
For example, with a high number of customers in your business it can become difficult to keep a track of each of them. From the CRM data, you could provide a small discount to a customer that did a big purchase previously.
Augmented reality application
As jewellery is very personal to people, customers want to experience the piece before purchasing. This has been a drawback of the standard e-commerce practice. However Augmented Reality technology allows customers to virtually try jewellery before they decide to buy. All categories like earrings, necklaces and even rings and bracelets can be virtually tried. This gives the end customers added confidence about the product by showing them a real world representation of the piece.
All the end consumer would need in this is a smartphone and internet connection in some cases.
BarCode technology
With newer technology in the business world, it is important to adopt new technologies which make the daily operations at your store faster and more efficient. Barcode recognition will tighten your control over your store operations and ensure all the data and processes are in order.
By tagging every piece with a barcode, a retailer can optimise the daily activities. Your retail staff will scan jewellery items at the point of sale. The system will quickly read barcodes on jewellery pieces for better inventory management.
This article is by Nice Diamonds, a diamond jewellery manufacturer based in Zaveri Bazaar. Contact us for diamond jewellery requirement for your store.
