Product Care
There are 2 ways in which you have to take care of your jewellery. Let’s go through the care you have to take pre-purchase and post-purchase PRE-PURCHASE Buy from genuine jewellery which doesn’t have any bad reputation attached to it. Always ask for a certificate for the jewelry piece. The additional charges for the certificate […]
Diamond Regulatory Bodies And Other Organizations
Diamond Producers Association Formed by 8 leading diamond mining companies of the world in 2015, Diamond Producers Association (DPA) exists to maintain consumer demand and confidence in diamonds. It aims to play the central controlling role in the diamond industry and also pave the way for its future. Its members include – ALROSA, De Beers, […]
Diamond Discovery
4 words are responsible for convincing all women that they need to be proposed with nothing less than a diamond ring – “A diamond is forever”. This iconic tagline was written by an advertising agency called NW Ayer in 1947. Their client who paid them for this tagline was someone whose name goes parallel with […]
